Radiology

We offer self-pay only imaging for affordable, transparent pricing on CT, X-ray, and ultrasound services, free from the unpredictability of insurance billing. Our focus on a streamlined, patient-friendly experience ensures quick scheduling and comfortable visits, prioritizing your convenience and care — no membership required.

Learn More

Imaging Made Transparent, Accessible, and Affordable

Most imaging centers are built around insurance, prior authorizations, and unpredictable billing. We do things differently. At Hitchcock Direct Imaging, every scan—X-ray, CT, or ultrasound—has a clear cash price. No surprise bills. No insurance roadblocks. Just high-quality imaging with fast scheduling and results you can trust.

While we are located at Hitchcock Family Medicine, our imaging services are open to anyone. Any healthcare provider may order imaging with us, but please note that a provider’s order is required for all services.

Healthcare Provider orders are required. Please fax orders to 423-769-0020.

Our Approach

We believe imaging should be simple and accessible. That’s why we provide X-ray, CT, and ultrasound at clear cash prices — no surprise bills, no delays from insurance, just fast answers and quality care.

How it Works

We’ve simplified the imaging process so you can get the scans you need quickly, affordably, and without insurance hassles.

  • ORDER IMAGING

    Have your HFM doctor or any licensed healthcare provider send your imaging order to us.

  • SCHEDULING

    Once we receive your order, our team will contact you to set up a convenient appointment. Most studies are scheduled within days, not weeks.

  • GET RESULTS, PAY ONE PRICE

    Come in for your scan and pay the clear cash price upfront. Your provider receives the results quickly, and you avoid surprise bills or insurance delays.

Radiology Clinic Pricing

Study Price
X-Ray $40
X-ray (bilateral add-on) $20
Ultrasound $160
Cardiac Calcium Score $100
CT Ultra Low Dose Diagnostic $150
CT Low Dose Lung Cancer Screen $250
CT Angiography (single region) $400
CT Angiography (second region add-on) $100
CT without Contrast $350
CT with Contrast $475
CT with and without Contrast $475

What Makes Us Different?

  • We do not bill insurance, so no delays due to prior authorizations
  • Patients pay our cash prices at the time of service
  • Patients may use HSA/FSA funds
  • Right to Save (Tennessee Code §56-7-2410):
    • Hitchcock Direct Imaging is fully accessible to all patients, both insured and uninsured, who wish to benefit from affordable, high-quality imaging without the high facility fees of traditional systems.
    • Patients with commercial insurance are permitted to receive deductible and out-of-pocket credit when they choose a lower-cost imaging provider. After paying our cash price, patients may submit the itemized receipt to their insurance plan for deductible application in accordance with state law.

Who We Serve

We serve the community; it’s as simple as that. We’re here for people who are tired of healthcare that feels impersonal, expensive, or confusing. Whether you’re looking for a long-term relationship with a physician, affordable imaging without surprise bills, or transparent pharmacy pricing, we offer a better way forward.

  • Individuals and families seeking a more personal, relationship-based approach to medical care
  • Patients without insurance who still want affordable, high-quality healthcare, imaging, and medications
  • Those with insurance and high deductibles, looking for upfront pricing and lower out-of-pocket costs
  • People who need imaging services like CT, X-ray, or ultrasound — fast, affordable, and without the red tape
  • Patients who value time with their physician and don’t want to be rushed or bounced between providers
  • Anyone who’s tired of long pharmacy lines and inflated drug prices — and wants access to wholesale pricing
  • Employers looking for a better healthcare solution for their team — one that improves outcomes and cuts costs
  • People who want healthcare that’s simple, transparent, and focused on what really matters: their well-being
Radiology FAQs
What types of imaging do you offer?
We currently provide x-ray, ultrasound, and CT scans.
Do I need to be a Hitchcock Family Medicine patient to use the imaging center?
No. Imaging is open to everyone. Patients from any provider, employer group, and the public are welcome.
Do I need an order from a healthcare provider?
Yes. All imaging studies (x-ray, ultrasound, CT) require a healthcare provider’s order. Any licensed provider may order imaging with us; it does not have to be a Hitchcock Family Medicine doctor.
Do I need insurance to use Hitchcock Direct Imaging?
No. We are a self-pay only imaging center. That means no insurance hassles, no surprise bills, and no prior authorizations. You pay a clear, upfront price a the time of your scan.
Do you accept insurance?
No. We are self-pay only, which allows for transparency and significantly lower pricing.
Can I still use Hitchcock Direct Imaging if I have insurance?
Yes. Even if you have insurance, you can self-pay for imaging in our office. You can even use the Tennessee Right to Save Act to apply that cost to your insurance deductible; ask us for more information.
Can I use my HSA or FSA card to pay for my imaging studies?
Yes. Many patients use HSA/FSA funds for imaging services.
How soon can I get an appointment?
Most studies can be scheduled within a few days, sometimes even same day!
How do I get my results?
All studies are read by board-certified radiologists. Results are sent directly to your ordering provider, who will review them with you.
How quickly will I receive my results?
We will have your study read by our radiologist and results sent to your ordering provider within 2-3 business days.
Can I get a copy of my images and reports?
Yes, patients may request a digital copy of their study images and final report once it has been read by our radiologist.
How do I request portal access?
Each provider and staff member needs their own secure login. Use our Request Access Form and we'll get you set up.
Our Team Our Office Our Story

Testimonials

What Our Patients are Saying
“I am on Medicare but Hitchcock Family Pharmacy dispenses my medications. The prices are usually less expensive than my plan.”
“Also, the pharmacist is kind, professional, caring, very knowledgeable. He takes the time to listen to my concerns and makes sure I know my dosing and time for each medication. Robby is the best.”
— Sandra K.
“Very attentive and I appreciated how they treated me as an adult at 19 even though I was with my mother.”
“The Dr. responded to my texts about my sudden pain even though it was late, she immediately scheduled an appointment for me the next day. She administered an exam and tests while I still had the pain. She even offered a shot to help with inflammation while we waited on the blood results coming the next day.”
— Neilanda R.
“What a great doctor and a great patient experience.”
“Welcome to your new trusted family physician the way medicine was always supposed to be.”
— Robert S.
“After my first visit with Dr. Torbett, I knew I found 'the one' (doctor).”
“I've searched for a primary cary doctor in Chattanooga for the past 8 years & really wish I would have started my search with Hitchcock Family Medicine. Alas, a doctor who is thorough & actually cares about helping me with my health goals!”
— Jordan G.
“Hitchcock Family Medicine has been a blessing to me!”
“My new doctor totally understands me and what I need. He is always available via phone or in person to help me. He is everything a doctor should be!”
— Lesa N.
“Hitchcock Direct Imaging is fast, friendly and extremely affordable compared to other imaging centers in Chattanooga.”
“I’ve had to use them 3 times and each time has been a stress free and easy experience. Highly recommend. Especially if you don’t have insurance or you have high co-pays or deductible.”
— Carien H.
“Dr. Hitchcock is the best doctor I have ever had. We have been with him since the beginning.”
“He is honest, caring, and knowledgeable. I love that he keeps up with the latest research and can answer any question I ask him. I can call or text and he answers right away. Another great perk is that he dispenses our medications. We would never go anywhere else.”
— Sandra K.
“Hitchcock Family Medicine is the all-around best care I have received in a long time! As a patient, I feel truly cared for.”
“Facility is so clean and welcoming. The staff goes above and beyond and are so extremely personable and kind. The patient/staff/pharmacy/imaging/physician communication is unprecedented! I have never experienced such timely and pleasant responses with every interaction! Dr. Ewing is my physician and a blessing! He is always professional, kind and thorough! You never feel like you are being rushed or disregarded! The Hixson area is so lucky to have Hitchcock Family Medicine! I have and do highly recommend!”
— Audra W.
“It's like having a brother-in-law who's a doctor!”
— Steven
“Highly recommended for any and all people looking for quality healthcare.”
“Very kind and accommodating. Quick responses/results.”
— Naomi M.
From the Blog

Want More Information?

Whether you’re curious about starting a primary care membership, in need of imaging, or want to check pharmacy prices – we’d love to hear from you.

Send a Message