A Better Way to Care for You and Your Family

As Tennessee’s first Direct Primary Care (DPC)  practice — and now home to affordable imaging and pharmacy services — we make high-quality healthcare personal, accessible, and straightforward.

Enroll in DPC

*Please allow 1-2 business days for your enrollment to be processed.

What Makes Us Different

We offer a new kind of healthcare—transparent, connected, and built around you. Whether you’re looking for a better primary care experience, need affordable imaging, or want access to wholesale prescriptions, our services are available individually or together. With no insurance required and a focus on lasting doctor-patient relationships, we make it easier to get the care you need, when you need it.

Board Certified Physicians
Transparent Pricing
Membership Based - No Insurance Hassles
Wholesale Medication Pricing
Affordable and Accessible Imaging

Our Mission

We are committed to restoring trust, simplicity, and humanity to healthcare by directly partnering with individuals to prioritize their well-being above all else.

Direct Primary Care
Membership Required
As a member of our practice, you’ll have access to some of the best and most personalized medical care. We provide an emphasis on transparent pricing and care that focuses on you and your family.
Family Medicine
Membership Required
Pediatric Medicine
Membership Required
Internal Medicine
Membership Required
Women’s Health
Membership Required
Pharmacy
Membership Not Required
Medications can be a vital part of staying healthy. We make it as convenient and affordable as possible to get the most common medications by offering wholesale pricing and after-hours pickup, sometimes even same day — no insurance or membership needed.
Radiology
Membership Not Required
Imaging can be a crucial part of diagnosing and managing your health, and we make it simple and affordable. We offer CT, X-ray, and ultrasound with transparent pricing and quick turnaround — no insurance or membership needed.
Cervical Dysplasia
Membership Not Required
The experience of being diagnosed with cervical dysplasia can be overwhelming. Let us guide you through it with personalized care and treatment options. From advanced diagnostic procedures like colposcopy to topical treatment methods like imiquimod treatment, we’ll help you find your ideal treatment plan — no insurance or membership needed.

Who We Serve

We serve the community; it’s as simple as that. We’re here for people who are tired of healthcare that feels impersonal, expensive, or confusing. Whether you’re looking for a long-term relationship with a physician, affordable imaging without surprise bills, or transparent pharmacy pricing, we offer a better way forward.

  • Individuals and families seeking a more personal, relationship-based approach to medical care
  • Patients without insurance who still want affordable, high-quality healthcare, imaging, and medications
  • Those with insurance and high deductibles, looking for upfront pricing and lower out-of-pocket costs
  • People who need imaging services like CT, X-ray, or ultrasound — fast, affordable, and without the red tape
  • Patients who value time with their physician and don’t want to be rushed or bounced between providers
  • Anyone who’s tired of long pharmacy lines and inflated drug prices — and wants access to wholesale pricing
  • Employers looking for a better healthcare solution for their team—one that improves outcomes and cuts costs
  • People who want healthcare that’s simple, transparent, and focused on what really matters: their well-being

PRIMARY CARE

Primary care is patient-centered, comprehensive healthcare that addresses diverse health needs and serves as the first point of contact and ongoing care partner.

PHARMACY

Pharmacy is the field of health science concerned with the preparation, dispensing, and appropriate use of medications to support patient care and improve health outcomes.

RADIOLOGY

Radiology is a medical specialty that uses imaging techniques like X-rays, MRI, and CT scans to diagnose and treat diseases.

CERVICAL DYSPLASIA

Cervical dysplasia is the abnormal growth of cells on the cervix, often caused by HPV, which can lead to cervical cancer if untreated.

Our Team Our Office Our Story

Testimonials

What Our Patients are Saying
“I am on Medicare but Hitchcock Family Pharmacy dispenses my medications. The prices are usually less expensive than my plan.”
“Also, the pharmacist is kind, professional, caring, very knowledgeable. He takes the time to listen to my concerns and makes sure I know my dosing and time for each medication. Robby is the best.”
— Sandra K.
“Hitchcock Direct Imaging is fast, friendly and extremely affordable compared to other imaging centers in Chattanooga.”
“I’ve had to use them 3 times and each time has been a stress free and easy experience. Highly recommend. Especially if you don’t have insurance or you have high co-pays or deductible.”
— Carien H.
“ I was able to schedule an ultrasound right away. ”
“The tech was kind and knowledgeable. Paid a fraction of what it would have cost through my insurance company. Cannot stress enough how great Dr. H and his entire team are! My daughter and I have been patients for 6 years, we’ve had 4 different insurance policies during that time— we’ve never had to switch docs just because our insurance company decided to change who they work with, and I have saved HOURS of my life (appointments always start on time) and thousands of dollars by being members! - D. L. ”
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“The absolute best imaging experience I’ve ever had. Very quick and very affordable! -A. H. ”
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“Speedy, up- front pricing”
“Speedy, up- front pricing (cheaper than urgent care which quoted $190 ish for what they did for $25), kind people who want to give you the best care possible. Our family is very thankful for them. - H. F. ”
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“I’m a patient here, but you don’t have to be to take advantage of direct imaging. Professional staff, transparent cash pricing, and a warm and welcoming office and waiting area. -D. C. ”
— D. C
“This place is amazing! - C. Y. ”
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“Again, easy as can be. ”
“As a new patient, I had some bloodwork done and it said I had high cholesterol (apparently 5 stars also go to Chick-fil-a, In N Out Burger, and the delicious Guatemalan place down the road) but they had the machine to look inside me...now I sound like a child not remember what the machine was but it was in their office. So I made the appointment, showed up the day of, and within 30 minutes was done. Easy as can be. I don't know that I WANT to do it again, but it's nice to know if I need to, it'll be such a painless process and I'm thankful for that.”
— B. Edwards
Friendly tech with patient in CT scanner
“I took my daughter to Hitchcock Direct Imaging for a chest X-ray and had a great experience from beginning to end! ”
“The cash price was very affordable. We were able to get in almost immediately, and the whole visit was quick and easy. The staff was kind, friendly, and helpful, and they made us feel comfortable the entire time. I would definitely recommend Hitchcock Direct Imaging. - A. L. ”
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“Hitchcock Family Medicine is the all-around best care I have received in a long time! As a patient, I feel truly cared for.”
“Facility is so clean and welcoming. The staff goes above and beyond and are so extremely personable and kind. The patient/staff/pharmacy/imaging/physician communication is unprecedented! I have never experienced such timely and pleasant responses with every interaction! Dr. Ewing is my physician and a blessing! He is always professional, kind and thorough! You never feel like you are being rushed or disregarded! The Hixson area is so lucky to have Hitchcock Family Medicine! I have and do highly recommend!”
— Audra W.
From the Blog

Want More Information?

Whether you’re curious about starting a primary care membership, in need of imaging, or want to check pharmacy prices – we’d love to hear from you.

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