A Better Way to Care for You and Your Family

As Tennessee’s first Direct Primary Care (DPC)  practice — and now home to affordable imaging and pharmacy services — we make high-quality healthcare personal, accessible, and straightforward.

Enroll in DPC

*Please allow 1-2 business days for your enrollment to be processed.

What Makes Us Different

We offer a new kind of healthcare—transparent, connected, and built around you. Whether you’re looking for a better primary care experience, need affordable imaging, or want access to wholesale prescriptions, our services are available individually or together. With no insurance required and a focus on lasting doctor-patient relationships, we make it easier to get the care you need, when you need it.

Board Certified Physicians
Transparent Pricing
Membership Based - No Insurance Hassles
Wholesale Medication Pricing
Affordable and Accessible Imaging

Our Mission

We are committed to restoring trust, simplicity, and humanity to healthcare by directly partnering with individuals to prioritize their well-being above all else.

Direct Primary Care
Membership Required
As a member of our practice, you’ll have access to some of the best and most personalized medical care. We provide an emphasis on transparent pricing and care that focuses on you and your family.
Family Medicine
Membership Required
Pediatric Medicine
Membership Required
Internal Medicine
Membership Required
Women’s Health
Membership Required
Pharmacy
Membership Not Required
Medications can be a vital part of staying healthy. We make it as convenient and affordable as possible to get the most common medications by offering wholesale pricing and after-hours pickup, sometimes even same day — no insurance or membership needed.
Radiology
Membership Not Required
Imaging can be a crucial part of diagnosing and managing your health, and we make it simple and affordable. We offer CT, X-ray, and ultrasound with transparent pricing and quick turnaround — no insurance or membership needed.
Cervical Dysplasia
Membership Not Required
The experience of being diagnosed with cervical dysplasia can be overwhelming. Let us guide you through it with personalized care and treatment options. From advanced diagnostic procedures like colposcopy to topical treatment methods like imiquimod treatment, we’ll help you find your ideal treatment plan — no insurance or membership needed.

Who We Serve

We serve the community; it’s as simple as that. We’re here for people who are tired of healthcare that feels impersonal, expensive, or confusing. Whether you’re looking for a long-term relationship with a physician, affordable imaging without surprise bills, or transparent pharmacy pricing, we offer a better way forward.

  • Individuals and families seeking a more personal, relationship-based approach to medical care
  • Patients without insurance who still want affordable, high-quality healthcare, imaging, and medications
  • Those with insurance and high deductibles, looking for upfront pricing and lower out-of-pocket costs
  • People who need imaging services like CT, X-ray, or ultrasound — fast, affordable, and without the red tape
  • Patients who value time with their physician and don’t want to be rushed or bounced between providers
  • Anyone who’s tired of long pharmacy lines and inflated drug prices — and wants access to wholesale pricing
  • Employers looking for a better healthcare solution for their team—one that improves outcomes and cuts costs
  • People who want healthcare that’s simple, transparent, and focused on what really matters: their well-being

PRIMARY CARE

Primary care is patient-centered, comprehensive healthcare that addresses diverse health needs and serves as the first point of contact and ongoing care partner.

PHARMACY

Pharmacy is the field of health science concerned with the preparation, dispensing, and appropriate use of medications to support patient care and improve health outcomes.

RADIOLOGY

Radiology is a medical specialty that uses imaging techniques like X-rays, MRI, and CT scans to diagnose and treat diseases.

CERVICAL DYSPLASIA

Cervical dysplasia is the abnormal growth of cells on the cervix, often caused by HPV, which can lead to cervical cancer if untreated.

Our Team Our Office Our Story

Testimonials

What Our Patients are Saying
“I am on Medicare but Hitchcock Family Pharmacy dispenses my medications. The prices are usually less expensive than my plan.”
“Also, the pharmacist is kind, professional, caring, very knowledgeable. He takes the time to listen to my concerns and makes sure I know my dosing and time for each medication. Robby is the best.”
— Sandra K.
“Hitchcock Family Medicine has been a blessing to me!”
“My new doctor totally understands me and what I need. He is always available via phone or in person to help me. He is everything a doctor should be!”
— Lesa N.
“Great experience! ”
“I have had an ultrasound and CT at Hitchcock Direct Imaging! Cost was incredibly lower than other costs quoted to me, and all without jumping through hoops with an insurance company! Results came promptly along with any questions or concerns I had. Highly satisfied and would recommend! - A. W. ”
—
“Hitchcock Family Medicine is the all-around best care I have received in a long time! As a patient, I feel truly cared for.”
“Facility is so clean and welcoming. The staff goes above and beyond and are so extremely personable and kind. The patient/staff/pharmacy/imaging/physician communication is unprecedented! I have never experienced such timely and pleasant responses with every interaction! Dr. Ewing is my physician and a blessing! He is always professional, kind and thorough! You never feel like you are being rushed or disregarded! The Hixson area is so lucky to have Hitchcock Family Medicine! I have and do highly recommend!”
— Audra W.
“It's like having a brother-in-law who's a doctor!”
— Steven
“Dr. Hitchcock is the best doctor I have ever had. We have been with him since the beginning.”
“He is honest, caring, and knowledgeable. I love that he keeps up with the latest research and can answer any question I ask him. I can call or text and he answers right away. Another great perk is that he dispenses our medications. We would never go anywhere else.”
— Sandra K.
“Hitchcock Direct Imaging is by far the easiest imaging experience.”
“Pricing is affordable and transparent, and the people are the best!”
— Meredith T.
“Joining Hitchcock has been the best decision for our family.”
“My son recently sprained his thumb at the jump park. When we reached out about seeing his doctor, they got us an appointment that day. Ten minutes later he got an x-ray done. They took three images. It cost us $25. I am so thankful for this place, and would recommend it to everyone. -R. G.”
—
Radiologic technologist preparing a patient for an X-ray at Hitchcock Direct Imaging in Hixson.
“Dr. Shepherd was amazing. Clean, welcoming, and friendly setting.”
“He spent so much time on me while l was in his office and then called me personally with all my follow up information just hours after my appointment. Would highly recommend.”
— JMG
“I took my daughter to Hitchcock Direct Imaging for a chest X-ray and had a great experience from beginning to end! ”
“The cash price was very affordable. We were able to get in almost immediately, and the whole visit was quick and easy. The staff was kind, friendly, and helpful, and they made us feel comfortable the entire time. I would definitely recommend Hitchcock Direct Imaging. - A. L. ”
—
From the Blog

Want More Information?

Whether you’re curious about starting a primary care membership, in need of imaging, or want to check pharmacy prices – we’d love to hear from you.

Send a Message