Healthcare Without the Hassle

Hitchcock Family Medicine creates a direct relationship with our patients, both medically and financially. We can return the medical decision-making power back to the doctor and patient and out of the hands of insurance companies.

Enroll in DPC

*Please allow 1-2 business days for your enrollment to be processed.

What is Direct Primary Care?

Direct Primary Care means healthcare directly from your doctor, without insurance barriers. It’s simple, personal, and transparent.

Hitchcock Family Medicine provides exceptional, personalized primary care in Chattanooga, TN, and surrounding communities. By using a monthly membership instead of insurance, we simplify healthcare. This allows us to restore direct, meaningful relationships between patients and physicians. With Direct Primary Care, medical decisions return to you and your doctor, without interference from insurance companies.

What Makes Direct Primary Care Different

Here is a glimpse at the benefits of breaking away from traditional healthcare.

Direct Relationship with Board-Certified Physicians
Simple Monthly Membership
Transparent Pricing (No Co-Pays or Per-Visit Fees)
24/7 Communication + Free Telemedicine
Same or Next Day Acute Appointments*

*for established patients, at physician discretion

What services are offered?

We provide extended appointments, 24/7 access, procedures and more, all for a flat monthly fee.

We focus on relationships with our patients and ensuring they are an active part of their healthcare team. Our Direct Primary Care model allows us to spend more time with our patients to get to know them better and, ultimately, provide better care. We were the first DPC practice in Tennessee and are physician only (no NP’s or PA’s). Here is a list of services our team offers:

Direct Primary Care Services
MEMBERSHIP REQUIRED
Family Medicine
As a family medicine practice, we know that a healthy home is a happy home. We provide personal care and specialize in a range of services to keep everyone in your family healthy, no matter what stage of life.
Pediatric Medicine
From well-child visits to sick care and injuries, our pediatric services cover it all. You’ll have a trusted physician who knows your child and 24/7 access when you need it most. We’re here to support your child’s health at every stage of growth.
Internal Medicine
Our internal medicine services support adult patients with both routine and chronic health needs. Your physician will take the time to understand your health history, manage ongoing conditions, and help you stay well over time.
Women’s Health
We offer a broad range of women’s health services, including routine exams, contraceptive care, and support for common gynecologic concerns. With everything under one roof, you can manage your care with a physician you know and trust.
How it Works

Being a direct primary care (DPC) practice, we offer a uniquely personal experience for our patients that focuses on individualized care, transparent pricing, and enhanced communication.

  • LEARN THE BENEFITS OF DPC CARE

    Check out our pricing and subscription model as well as the services we offer.

  • SCHEDULE A MEET AND GREET

    Come ready with any and all questions you may have, and we’ll be ready to answer them. (Please be advised, no medical advice can be given before you are a patient.)

  • ENROLL!

    Once you’ve gotten to know us, it’s time to sign up! Follow the instructions after you click “Enroll Now” below, and let’s get started! Please allow 1-2 business days for your enrollment to be processed.

Become a Member Today

Instead of a per visit fee, our patients pay a flat monthly membership fee per person. We do offer a discounted monthly membership rate for children ages 3-17 and those that see the same physician as a parent. It works similarly to a Netflix subscription or a gym membership in that you pay every month rather than per visit. See pricing information below.

Pricing

By choosing to receive care at Hitchcock Family Medicine, you can be assured you’ll receive enhanced access to your physician, personalized care, cost savings, and transparent pricing.

Monthly Subscriptions

  • Birth to 2 years – $99 per month
  • 3-17 years – $69 per month
  • 18 + years – $99 per month
  • Children who see the same physician as a parent: $39 per month

Please contact us if interested in learning more about corporate pricing.

Contact Us
Meet & Greet

Come ready with any and all questions you may have, and we’ll be ready to answer them. (Please be advised, no medical advice can be given before you are a patient.)

Schedule Meet & Greet
Enroll!

Once you’ve gotten to know us, it’s time to sign up! Follow the instructions after you click “Sign Up Now” below, and let’s get started!

Please allow 1-2 business days for your enrollment to be processed.

Sign Up Now
Our Team Our Office Our Story

Testimonials

What Our Patients are Saying
“Everyone I’ve encountered at Hitchcock Family Medicine has been thoroughly professional and surpassingly pleasant.”
— Bob G.
“During my time with Hitchcock Family Medicine, I have received nothing but excellent care!”
“If you are looking for a good PCP, Doctor Ashley Sanders is top notch and thorough. The monthly payment plan also makes it easier to afford, especially in an emergency.”
— Mark L.
“Hitchcock Family Medicine is the all-around best care I have received in a long time! As a patient, I feel truly cared for.”
“Facility is so clean and welcoming. The staff goes above and beyond and are so extremely personable and kind. The patient/staff/pharmacy/imaging/physician communication is unprecedented! I have never experienced such timely and pleasant responses with every interaction! Dr. Ewing is my physician and a blessing! He is always professional, kind and thorough! You never feel like you are being rushed or disregarded! The Hixson area is so lucky to have Hitchcock Family Medicine! I have and do highly recommend!”
— Audra W.
“Hitchcock Direct Imaging is by far the easiest imaging experience.”
“Pricing is affordable and transparent, and the people are the best!”
— Meredith T.
“I am on Medicare but Hitchcock Family Pharmacy dispenses my medications. The prices are usually less expensive than my plan.”
“Also, the pharmacist is kind, professional, caring, very knowledgeable. He takes the time to listen to my concerns and makes sure I know my dosing and time for each medication. Robby is the best.”
— Sandra K.
“Highly recommended for any and all people looking for quality healthcare.”
“Very kind and accommodating. Quick responses/results.”
— Naomi M.
“Dr. Sanders is great!”
“She also responds quickly to my emails. I love the personalized care that I receive at Hitchcock Family Medicine.”
— Amy G.
“Very attentive and I appreciated how they treated me as an adult at 19 even though I was with my mother.”
“The Dr. responded to my texts about my sudden pain even though it was late, she immediately scheduled an appointment for me the next day. She administered an exam and tests while I still had the pain. She even offered a shot to help with inflammation while we waited on the blood results coming the next day.”
— Neilanda R.
“Hitchcock Direct Imaging is fast, friendly and extremely affordable compared to other imaging centers in Chattanooga.”
“I’ve had to use them 3 times and each time has been a stress free and easy experience. Highly recommend. Especially if you don’t have insurance or you have high co-pays or deductible.”
— Carien H.
“The team at Hitchcock Family Pharmacy has saved us and everyone we’ve referred thousands of dollars in Rx costs.”
“Drug plans through insurance or Medicare do not mean cheaper costs on medications! If anyone you know has monthly prescriptions, check pricing and options with HFP before filling the next Rx!”
— Kristopher P.
From the Blog

Want More Information?

Whether you’re curious about starting a primary care membership, in need of imaging, or want to check pharmacy prices – we’d love to hear from you.

Send a Message