Direct Primary Care in Chattanooga, TN

Healthcare Without the Hassle

When something happens, you should not have to navigate healthcare alone. Hitchcock Family Medicine gives you direct access to a board-certified physician who knows you, takes time to listen, and stays involved wherever your care leads—all through a simple monthly membership.

Enroll in DPC

*Please allow 1–2 business days for enrollment to be processed. No medical advice can be provided before you become a patient.

What is Direct Primary Care?

Direct Primary Care means healthcare directly from your doctor, without insurance barriers. It’s simple, personal, and transparent.

Primary care built around a relationship—not an insurance claim

Direct Primary Care, or DPC, is a membership-based approach to healthcare. Instead of billing insurance for routine primary care, you pay a clear monthly fee for direct access to your physician, visits as often as medically needed, and help coordinating the rest of your care.

Removing insurance from the primary care relationship gives your physician more time to listen, understand the full picture, and make decisions with you. The result is care that feels personal, accessible, and straightforward.

Direct Primary Care is not health insurance. Many members keep insurance for hospitalization, surgery, specialty care, and other major medical needs while using Hitchcock Family Medicine for their everyday care.

What Makes Direct Primary Care Different

Your trusted front door to healthcare

Better access is only the beginning. Our role is to help you understand what is happening, decide what to do next, and avoid unnecessary friction along the way.

Sometimes we can address the problem in our office. Sometimes you need testing, imaging, medication, or a specialist. Whatever the next step, your physician remains involved—helping coordinate care, review information, and make sure you are not left to navigate the system by yourself.

Our goal is not to send you through more healthcare. It is to help you get the right care, at the right time, with fewer unnecessary steps.

*for established patients, at physician discretion

What services are offered?

We provide extended appointments, 24/7 access, procedures and more, all for a flat monthly fee.

We focus on relationships with our patients and ensuring they are an active part of their healthcare team. Our Direct Primary Care model allows us to spend more time with our patients to get to know them better and, ultimately, provide better care. We were the first DPC practice in Tennessee and are physician only (no NP’s or PA’s). Here is a list of services our team offers:

Direct Primary Care Services
MEMBERSHIP REQUIRED
How it Works

Being a direct primary care (DPC) practice, we offer a uniquely personal experience for our patients that focuses on individualized care, transparent pricing, and enhanced communication.

  • LEARN THE BENEFITS OF DPC CARE

    Check out our pricing and subscription model as well as the services we offer.

  • SCHEDULE A MEET AND GREET

    Come ready with any and all questions you may have, and we’ll be ready to answer them. (Please be advised, no medical advice can be given before you are a patient.)

  • ENROLL!

    Once you’ve gotten to know us, it’s time to sign up! Follow the instructions after you click “Enroll Now” below, and let’s get started! Please allow 1-2 business days for your enrollment to be processed.

One relationship. Fewer unnecessary stops.

Care works better when it stays connected

Hitchcock Family Medicine is part of Hitchcock Medical Group, bringing primary care, pharmacy, and imaging together around one goal: making healthcare simpler for patients.

Become a Member Today

Instead of a per visit fee, our patients pay a flat monthly membership fee per person. We do offer a discounted monthly membership rate for children ages 3-17 and those that see the same physician as a parent. It works similarly to a Netflix subscription or a gym membership in that you pay every month rather than per visit. See pricing information below.

Pricing

By choosing to receive care at Hitchcock Family Medicine, you can be assured you’ll receive enhanced access to your physician, personalized care, cost savings, and transparent pricing. There are no co-pays or per-visit fees for covered primary care. Membership pricing is based on age, not medical complexity or pre-existing conditions.

Monthly Subscriptions

  • Birth to 2 years – $99 per month
  • 3-17 years – $69 per month
  • 18 + years – $99 per month
  • Children who see the same physician as a parent: $39 per month

*Membership fees are billed monthly. Medications, outside laboratory work, imaging, equipment, send-out pathology, and other separately priced services are not included in the monthly membership.

Please contact us if interested in learning more about corporate pricing.

Contact Us
Meet & Greet

If you would like to learn more before joining, schedule a Meet & Greet. We will explain how the practice works and help you decide whether DPC is a good fit. No medical advice can be provided before enrollment.

Schedule Meet & Greet
Enroll!

Once you’ve gotten to know us, it’s time to sign up! Follow the instructions after you click “Sign Up Now” below, and let’s get started!

Please allow 1-2 business days for your enrollment to be processed.

Sign Up Now

Testimonials

What Our Patients are Saying
“Speedy, up- front pricing”
“Speedy, up- front pricing (cheaper than urgent care which quoted $190 ish for what they did for $25), kind people who want to give you the best care possible. Our family is very thankful for them. - H. F. ”
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“The team at Hitchcock Family Pharmacy has saved us and everyone we’ve referred thousands of dollars in Rx costs.”
“Drug plans through insurance or Medicare do not mean cheaper costs on medications! If anyone you know has monthly prescriptions, check pricing and options with HFP before filling the next Rx!”
— Kristopher P.
“During my time with Hitchcock Family Medicine, I have received nothing but excellent care!”
“If you are looking for a good PCP, Doctor Ashley Sanders is top notch and thorough. The monthly payment plan also makes it easier to afford, especially in an emergency.”
— Mark L.
“This place is amazing! - C. Y. ”
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“Everyone I’ve encountered at Hitchcock Family Medicine has been thoroughly professional and surpassingly pleasant.”
— Bob G.
“They are quick, so kind and helpful. Very grateful to have this resource. Most of all, affordable!!! -S. T.”
— S. Thomas
“Hitchcock Direct Imaging is fast, friendly and extremely affordable compared to other imaging centers in Chattanooga.”
“I’ve had to use them 3 times and each time has been a stress free and easy experience. Highly recommend. Especially if you don’t have insurance or you have high co-pays or deductible.”
— Carien H.
“Highly recommended for any and all people looking for quality healthcare.”
“Very kind and accommodating. Quick responses/results.”
— Naomi M.
“Dr. Hitchcock is the best doctor I have ever had. We have been with him since the beginning.”
“He is honest, caring, and knowledgeable. I love that he keeps up with the latest research and can answer any question I ask him. I can call or text and he answers right away. Another great perk is that he dispenses our medications. We would never go anywhere else.”
— Sandra K.
Dr. Hitchcock talking with patient.
“I’m a patient here, but you don’t have to be to take advantage of direct imaging. Professional staff, transparent cash pricing, and a warm and welcoming office and waiting area. -D. C. ”
— D. C
From the Blog

Want More Information?

Whether you’re curious about starting a primary care membership, in need of imaging, or want to check pharmacy prices – we’d love to hear from you.