Direct Primary Care in Chattanooga, TN

Healthcare Without the Hassle

When something happens, you should not have to navigate healthcare alone. Hitchcock Family Medicine gives you direct access to a board-certified physician who knows you, takes time to listen, and stays involved wherever your care leads—all through a simple monthly membership.

Enroll in DPC

*Please allow 1–2 business days for enrollment to be processed. No medical advice can be provided before you become a patient.

What is Direct Primary Care?

Direct Primary Care means healthcare directly from your doctor, without insurance barriers. It’s simple, personal, and transparent.

Primary care built around a relationship—not an insurance claim

Direct Primary Care, or DPC, is a membership-based approach to healthcare. Instead of billing insurance for routine primary care, you pay a clear monthly fee for direct access to your physician, visits as often as medically needed, and help coordinating the rest of your care.

Removing insurance from the primary care relationship gives your physician more time to listen, understand the full picture, and make decisions with you. The result is care that feels personal, accessible, and straightforward.

Direct Primary Care is not health insurance. Many members keep insurance for hospitalization, surgery, specialty care, and other major medical needs while using Hitchcock Family Medicine for their everyday care.

What Makes Direct Primary Care Different

Your trusted front door to healthcare

Better access is only the beginning. Our role is to help you understand what is happening, decide what to do next, and avoid unnecessary friction along the way.

Sometimes we can address the problem in our office. Sometimes you need testing, imaging, medication, or a specialist. Whatever the next step, your physician remains involved—helping coordinate care, review information, and make sure you are not left to navigate the system by yourself.

Our goal is not to send you through more healthcare. It is to help you get the right care, at the right time, with fewer unnecessary steps.

*for established patients, at physician discretion

What services are offered?

We provide extended appointments, 24/7 access, procedures and more, all for a flat monthly fee.

We focus on relationships with our patients and ensuring they are an active part of their healthcare team. Our Direct Primary Care model allows us to spend more time with our patients to get to know them better and, ultimately, provide better care. We were the first DPC practice in Tennessee and are physician only (no NP’s or PA’s). Here is a list of services our team offers:

Direct Primary Care Services
MEMBERSHIP REQUIRED
How it Works

Being a direct primary care (DPC) practice, we offer a uniquely personal experience for our patients that focuses on individualized care, transparent pricing, and enhanced communication.

  • LEARN THE BENEFITS OF DPC CARE

    Check out our pricing and subscription model as well as the services we offer.

  • SCHEDULE A MEET AND GREET

    Come ready with any and all questions you may have, and we’ll be ready to answer them. (Please be advised, no medical advice can be given before you are a patient.)

  • ENROLL!

    Once you’ve gotten to know us, it’s time to sign up! Follow the instructions after you click “Enroll Now” below, and let’s get started! Please allow 1-2 business days for your enrollment to be processed.

One relationship. Fewer unnecessary stops.

Care works better when it stays connected

Hitchcock Family Medicine is part of Hitchcock Medical Group, bringing primary care, pharmacy, and imaging together around one goal: making healthcare simpler for patients.

Become a Member Today

Instead of a per visit fee, our patients pay a flat monthly membership fee per person. We do offer a discounted monthly membership rate for children ages 3-17 and those that see the same physician as a parent. It works similarly to a Netflix subscription or a gym membership in that you pay every month rather than per visit. See pricing information below.

Pricing

By choosing to receive care at Hitchcock Family Medicine, you can be assured you’ll receive enhanced access to your physician, personalized care, cost savings, and transparent pricing. There are no co-pays or per-visit fees for covered primary care. Membership pricing is based on age, not medical complexity or pre-existing conditions.

Monthly Subscriptions

  • Birth to 2 years – $99 per month
  • 3-17 years – $69 per month
  • 18 + years – $99 per month
  • Children who see the same physician as a parent: $39 per month

*Membership fees are billed monthly. Medications, outside laboratory work, imaging, equipment, send-out pathology, and other separately priced services are not included in the monthly membership.

Please contact us if interested in learning more about corporate pricing.

Contact Us
Meet & Greet

If you would like to learn more before joining, schedule a Meet & Greet. We will explain how the practice works and help you decide whether DPC is a good fit. No medical advice can be provided before enrollment.

Schedule Meet & Greet
Enroll!

Once you’ve gotten to know us, it’s time to sign up! Follow the instructions after you click “Sign Up Now” below, and let’s get started!

Please allow 1-2 business days for your enrollment to be processed.

Sign Up Now

Testimonials

What Our Patients are Saying
“What a great doctor and a great patient experience.”
“Welcome to your new trusted family physician the way medicine was always supposed to be.”
— Robert S.
“"Knew exactly how much I would be paying before even making the appointment - and that's how much I paid. No surprise bills. In and out, quick and professional!" - B. M.”
— B. Martin
Friendly tech with patient in CT scanner
“Hitchcock Family Medicine has been a blessing to me!”
“My new doctor totally understands me and what I need. He is always available via phone or in person to help me. He is everything a doctor should be!”
— Lesa N.
“The absolute best imaging experience I’ve ever had. Very quick and very affordable! -A. H. ”
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“Great experience! ”
“I have had an ultrasound and CT at Hitchcock Direct Imaging! Cost was incredibly lower than other costs quoted to me, and all without jumping through hoops with an insurance company! Results came promptly along with any questions or concerns I had. Highly satisfied and would recommend! - A. W. ”
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“Very attentive and I appreciated how they treated me as an adult at 19 even though I was with my mother.”
“The Dr. responded to my texts about my sudden pain even though it was late, she immediately scheduled an appointment for me the next day. She administered an exam and tests while I still had the pain. She even offered a shot to help with inflammation while we waited on the blood results coming the next day.”
— Neilanda R.
“Hitchcock Direct Imaging is by far the easiest imaging experience.”
“Pricing is affordable and transparent, and the people are the best!”
— Meredith T.
“ I was able to schedule an ultrasound right away. ”
“The tech was kind and knowledgeable. Paid a fraction of what it would have cost through my insurance company. Cannot stress enough how great Dr. H and his entire team are! My daughter and I have been patients for 6 years, we’ve had 4 different insurance policies during that time— we’ve never had to switch docs just because our insurance company decided to change who they work with, and I have saved HOURS of my life (appointments always start on time) and thousands of dollars by being members! - D. L. ”
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“Again, easy as can be. ”
“As a new patient, I had some bloodwork done and it said I had high cholesterol (apparently 5 stars also go to Chick-fil-a, In N Out Burger, and the delicious Guatemalan place down the road) but they had the machine to look inside me...now I sound like a child not remember what the machine was but it was in their office. So I made the appointment, showed up the day of, and within 30 minutes was done. Easy as can be. I don't know that I WANT to do it again, but it's nice to know if I need to, it'll be such a painless process and I'm thankful for that.”
— B. Edwards
Friendly tech with patient in CT scanner
“We recommend Hitchcock Family Medicine to everyone we know!”
“Dr. H answers emails promptly. He has met us in the middle of the day to remove a Lego from my son's nose and after hours for stitches for my husband and my son on different occasions (avoiding ER waits and charges). We always have the office to ourselves, and we never feel rushed. Our concerns are always heard. We wouldn't want anyone else for our PCP.”
— Bekah
From the Blog

Want More Information?

Whether you’re curious about starting a primary care membership, in need of imaging, or want to check pharmacy prices – we’d love to hear from you.