Simple Pricing and Personalized Care

We offer personalized, accessible healthcare with transparent pricing — allowing patients to develop stronger relationships with their doctors while receiving timely, comprehensive medical attention without the complications of insurance.

Sign Up Now   Schedule Meet & Greet

Direct Primary Care Is Pro-Active Healthcare

Here is a glimpse at the benefits of breaking away from traditional healthcare and insurance policies.

*For established patients with urgent matters, at provider discretion

How it Works

Being a direct primary care (DPC) practice, we offer a uniquely personal experience for our patients that focuses on individualized care, transparent pricing, and enhanced communication.

  • LEARN THE BENEFITS OF DPC CARE

    Check out our pricing and subscription model as well as the services we offer.

  • SCHEDULE A MEET AND GREET

    Come ready with any and all questions you may have, and we’ll be ready to answer them. (Please be advised, no medical advice can be given before you are a patient.)

  • ENROLL!

    Once you’ve gotten to know us, it’s time to sign up! Follow the instructions after you click “Enroll Now” below, and let’s get started! Please allow 1-2 business days for your enrollment to be processed.

Become a Member Today

Instead of a per visit fee, our patients pay a flat monthly membership fee per person. We do offer a discounted monthly membership rate for children ages 3-17 and those that see the same physician as a parent. It works similarly to a Netflix subscription or a gym membership in that you pay every month rather than per visit. See pricing information below.

Pricing

By choosing to receive care at Hitchcock Family Medicine, you can be assured you’ll receive enhanced access to your physician, personalized care, cost savings, and transparent pricing. There are no co-pays or per-visit fees for covered primary care. Membership pricing is based on age, not medical complexity or pre-existing conditions.

Monthly Subscriptions

  • Birth to 2 years – $99 per month
  • 3-17 years – $69 per month
  • 18 + years – $99 per month
  • Children who see the same physician as a parent: $39 per month

*Membership fees are billed monthly. Medications, outside laboratory work, imaging, equipment, send-out pathology, and other separately priced services are not included in the monthly membership.

Please contact us if interested in learning more about corporate pricing.

Contact Us
Meet & Greet

If you would like to learn more before joining, schedule a Meet & Greet. We will explain how the practice works and help you decide whether DPC is a good fit. No medical advice can be provided before enrollment.

Schedule Meet & Greet
Enroll!

Once you’ve gotten to know us, it’s time to sign up! Follow the instructions after you click “Sign Up Now” below, and let’s get started!

Please allow 1-2 business days for your enrollment to be processed.

Sign Up Now

What’s Included

Your membership includes access to extended primary care visits, in-office testing and common procedures at no additional cost, plus significantly reduced pricing on outside labs and imaging when you need more advanced diagnostics.

Office Visits

Unlimited, extended, and unhurried visits with minimal to no waiting. Appointments are usually between 30 and 60 minutes to ensure that all of your health concerns are fully addressed.

Office Tests

Bedside testing like EKGs, flu and covid screenings, and urinalysis tests are provided at no additional charge ensuring convenient and cost-effective care. This approach streamlines the diagnostic process, allowing patients to receive timely results and treatment without extra financial burden.

Office Procedures

Skin biopsies, mole removals, Pap smears, laceration repairs, and ingrown toenail removals are all included, though there may be an additional fee for any send-off pathology.

Outside Testing

Outside lab testing and imaging at greatly reduced prices provide patients with access to high-quality diagnostic services at a fraction of the cost, making healthcare more affordable and accessible. These services offer accurate results, faster turnaround times, and the convenience of proactive health management without the financial strain.

How does this really work?

Getting Started

The process to enroll is easy, here are a few tips to start off on the right foot.

  • To begin, click here to start the enrollment form.
  • Once you submit your enrollment form, you will receive an email confirming that it has been successfully submitted.
  • You will receive a confirmation email once your enrollment has been approved. If you don't receive this within 2 business days, be sure to check your spam folder.
  • Watch for a welcome email from your physician with their contact information and other helpful resources.
  • Reply to the welcome email from your doctor to schedule your first appointment.
  • We can’t wait to meet you at your first appointment!

What to Expect At Your First Visit

The most important part of your visit is you, but here are a few tips to keep things running smoothly:

  • Please let our friendly staff at the front desk know your name, appointment time, and who you are here to see. They will get you checked in and let the doctor know you have arrived.
  • No need to get here early, but please be on time! All of your paperwork is handled as part of enrollment.
  • Feel free to bring previous records from other medical services to include in your file. If you don’t have them, don’t worry; you can fill out a records request once you arrive.
  • Please help yourself to some coffee or water and make yourself comfortable. We look forward to meeting you!

Have More Questions?

View All FAQs Here >

Testimonials

What Our Patients are Saying
“Hitchcock Direct imagining is fast, friendly and extremely affordable compared to other imaging centers in Chattanooga.”
“ I’ve had to use them 3 times and each time has been a stress free and easy experience. Highly recommend. Especially if you don’t have insurance or you have high co-pays or deductible. - C ”
— C. Houck
“Everyone I’ve encountered at Hitchcock Family Medicine has been thoroughly professional and surpassingly pleasant.”
— Bob G.
“Hitchcock Direct Imaging is fast, friendly and extremely affordable compared to other imaging centers in Chattanooga.”
“I’ve had to use them 3 times and each time has been a stress free and easy experience. Highly recommend. Especially if you don’t have insurance or you have high co-pays or deductible.”
— Carien H.
“Dr. Sanders! She went above and beyond before, during and after my surgery.”
“She listens and truly cares. I do and will highly recommend her!”
— Jessica S.
“Dr. Shepherd was amazing. Clean, welcoming, and friendly setting.”
“He spent so much time on me while l was in his office and then called me personally with all my follow up information just hours after my appointment. Would highly recommend.”
— JMG
“During my time with Hitchcock Family Medicine, I have received nothing but excellent care!”
“If you are looking for a good PCP, Doctor Ashley Sanders is top notch and thorough. The monthly payment plan also makes it easier to afford, especially in an emergency.”
— Mark L.
“The team at Hitchcock Family Pharmacy has saved us and everyone we’ve referred thousands of dollars in Rx costs.”
“Drug plans through insurance or Medicare do not mean cheaper costs on medications! If anyone you know has monthly prescriptions, check pricing and options with HFP before filling the next Rx!”
— Kristopher P.
“The absolute best imaging experience I’ve ever had. Very quick and very affordable! -A. H. ”
“They are quick, so kind and helpful. Very grateful to have this resource. Most of all, affordable!!! -S. T.”
— S. Thomas
“Hitchcock Family Medicine has been a blessing to me!”
“My new doctor totally understands me and what I need. He is always available via phone or in person to help me. He is everything a doctor should be!”
— Lesa N.
From the Blog

Want More Information?

Whether you’re curious about starting a primary care membership, in need of imaging, or want to check pharmacy prices – we’d love to hear from you.